Chapter 2:

Naming Our Dream

The quest to find the perfect name for our brand was both exhilarating and daunting. It required a name that was forward-thinking yet memorable, one that could stand out in the crowded marketplace of traditional jerky products. Our journey led us to dozens of interactions with ChatGPT, a tool that soon became our brainstorming partner. Through countless conversations, we sifted through myriad options, seeking a name that captured our brand's youthful spirit and approachability.

"JERKI" emerged as the clear winner. It was youthful, catchy, and distinct enough to set us apart from traditional offerings. The name, reminiscent of the familiar "jerky" yet with a playful twist, perfectly encapsulated our mission to offer a unique snacking experience. It symbolized our commitment to innovation and our desire to resonate with a younger, more dynamic audience. "JERKI" wasn't just a name; it was a statement, a declaration of our brand's identity and purpose.